About
Hi, I'm Rebecca.
I'm a lawyer-turned-content designer.
Law trained me to read carefully—to find where something could be misunderstood, decide how much that matters, and fix it when it does. I ran my own online law firm for two years before pivoting to tech. Explaining complex legal concepts to non-lawyer clients turned out to be excellent training. Ironically, running my law firm is also what pointed me toward UX—I realized the parts I liked were designing the client experience more than practicing law.
After starting my UX career at Ally Bank, I spent 4 years at Meta across consumer social, AI products, and copyright protection. The through-line across all of it was complexity. Every product I worked on had something genuinely hard at its center—legal nuance, nascent technology, systems with a lot of moving parts—and my job was to understand that complexity myself and then make it so users didn't have to. I find that kind of problem energizing, which is probably why I kept getting handed more of it.
Some of the most interesting work was on Metamate, Meta's internal AI assistant. Designing for AI products that don't have good analogies yet requires thinking carefully about users' existing mental models—what they already believe about how something works, where those beliefs will lead them astray, and how to bridge the gap without overwhelming them. I had a lot of room to be strategic, and it pushed me in new directions.
Over time, my work has shifted from writing content to building the systems that produce it—terminology frameworks, naming conventions, string patterns, the scaffolding that makes a product feel coherent at scale. I use AI to build and operate those systems, letting me do work that used to require several people. I've also moved into design and product strategy. I have good instincts about the whole product experience, not just the words, and I'm most useful when I'm part of decisions early.
I was laid off alongside about 8,000 other employees in May 2026 as part of Meta's restructuring.
I'm based in Charlotte, NC. I have two kids and many jokes of varying quality.
If you've made it this far, you should probably check out my work.
What colleagues say
“I served both as Rebecca's direct manager and skip-level manager during a time of great technological and cultural change at Meta. Rebecca possesses a strong foundation in traditional design and product skills (both strategic and executional), with exceptional systems design fluency that enables her to drive impact in highly complex product spaces. In the AI era, Rebecca has developed a deep command of AI technology and systems, enabling her not only to operate as an AI-native content designer, but also to build AI-powered tools and automations that increased the output and effectiveness of the entire team. She also demonstrated an ability to quickly build trust with cross-functional partners, even on the most challenging projects, and regularly shared her technical expertise with colleagues, contributing to gains in design quality and executional efficiency that went beyond her specific product remit.”
“Rebecca adeptly brought in key XFN stakeholders when content choices raised legal, policy, or comms risks… She clearly provided context around the issue, the specific concerns she had, and solutions for addressing those concerns… [she] exhibited senior leadership qualities in proactively building consensus, implementing the agreed to changes, and regularly sharing progress updates.”
“What was previously PM or eng led content design has morphed into proper system design, with detailed and extensive work on how we architect features, what our information hierarchy looks like, and how we name features in ways that users understand and engage with… Rebecca can take a set of needs or problems and independently lead the work to come up with the outcomes we need… Having such an independent thinker who was capable of deeply understanding the complex systems meant I could offload large amounts of work I would otherwise need to do myself to her, and the outcomes were better too.”